Featured Client:

Senior Directory & SeniorDirectoryTampaBay.com

2004 - present

The Senior Directory is our second largest client. This 76-page booklet is a comprehensive guide of housing, health & medical services and community resources for seniors in the Tampa Bay area. For this directory we coordinate everything from the beginning layouts to constructing all ads to final files for the printing house. We also design and create in-house, 80% of the advertisements in the magazine.

Last year we gave the Senior Directory website a major makeover and a new name, SeniorDirectoryTampaBay.com. Incorporating the information in the paper edition with the interactive components on the site and then combining the vast community support was a feat in and of itself, but the end result was incredible. Adding a senior community events calendar, senior newsfeeds, a professionals in healthcare calendar, professionals continuing education updates and professionals jobs listing completed the site and made it the most comprehensive 55 plus community website for Tampa Bay .

Additionally, through our relationships with the advertisers of the Senior Directory, we have been called upon to create pieces for their companies as well. Working together with the Senior Directory and our shared clients, we have produced brochures, pocket folder, print ads, posters, business cards, post cards, trade-booth displays and much more.

But the work does not stop there! This client has expanded into other areas. One of these extensions is CancerAvenues.com. Cancer Avenues is a cancer information site offering conventional, alternative and integrative treatment information along with a plethora of resources for persons afflicted with cancer and their families/caregivers. The site also offers cancer news-feeds and an ebook of her personal journey.

Then there is their sister site, H.O.P.E. Organization and their website HopeSupportGroup.com, a non-profit (501c3). This organization was founded to help women who are battling cancer with support, information and assistance. We are proud to give our time and talents to this noble cause.

Scope of Work

Layout and design directory/magazine thru press ready, creating 80% of ads in the publication, coordinating ad creation, proofing and approvals, directory editing and final production.
Corporate ID and branding, ads, marketing collateral, trade booth design.
Create advertising and marketing materials for senior care clients - Bayshore Home Health Services, John Knox Village, ResponseLink and more.
Developed and maintain all aspects of www.SeniorDirectoryTampaBay.com.
Developed and maintain all aspects of www.CancerAvenues.com.
Developed and maintain all aspects of www.HopeSupportGroup.com.